Transforming Beauty, One Palette at a Time
Portare is brand born out of a deep love for beauty and an unwavering commitment to our planet. Let me take you on a journey behind the scenes, into the heart of Portare with our passionate creator and founder of Selena.
The Spark of Inspiration
For as long as Selena can remember, beauty and fashion has been her canvas for self-expression. As a mother, a career woman, and a lover of all things glamorous, Selena found myself caught in the whirlwind of life, always on the go. It was in those hectic moments, rushing from boardrooms to school pickups and doctor's appointments, that Portare began to take shape.
Her frustration wasn't just about the chaos of a busy life; it was about the environmental toll of our beauty rituals. The ever-growing pile of tester containers in her bag was not just clutter; it was a silent contributor to a staggering statistic. Over 150 billion pieces of beauty industry waste are generated each year. This revelation hit Selena like a ton of discarded eyeshadow palettes, Feeling a deep sense of disappointment every time her hand reached for a disposable tester.
A Green revolution in Beauty.
In 2020, Portare emerged as a response to this environmental crisis. Portare isn't just a brand; it's a movement to redefine beauty, sustainability, and the way we express ourselves. Inspired by Selena's struggles with eczema and the need for efficient, eco-friendly beauty solutions, the Belle de Jour Original Palette was born.
Elegance and Innovation in Every Detail
The Belle de Jour Palette isn't just a makeup palette; it's a philosophy, a commitment to elegance and innovation, celebrating how every user is beautiful and unique as the individual they are. The reusable pods offer limitless potential, allowing every woman to curate her palette, expressing her individuality with every refill. Change your pod as often as you desire.
Empowering Beauty on the Go
For mothers juggling work and children, for busy students racing between classes, for those camping under the stars, and for travellers soaring across continents, Portare is your beauty companion. It's for the gym-goers squeezing in a workout, the skincare enthusiasts nurturing their skin, and anyone who values beauty on the move. The palette isn't just a space-saver; it's a time-saver. No more rummaging through bags for scattered testers. With the decanting wand, every drop of your skincare becomes a precious resource, and each makeup touch-up is a moment of eco-conscious glamour.
Join the Portare Revolution
Portare isn't just about products; it's a community, a movement, a revolution. Join Selena and Portare in this journey of beauty that respects the Earth, that cherishes individuality, and that understands the needs of the modern, dynamic individual. Together, let's paint a future where beauty and sustainability go hand in hand.
Welcome to Portare, where every stroke tells a story, and every palette is a canvas for a greener, more beautiful world.